Apple
Platform owner of Apple Vision Pro and visionOS, providing the hardware, operating system, SDKs, App Store distribution, and first-party spatial computing strategy.
Marques Brownlee
Marques Brownlee (MKBHD) is a technology YouTuber whose Apple Vision Pro coverage, including launch reviews and follow-up assessments such as 'What's Going on with Apple Vision Pro?', reaches a mainstream audience and shapes public perception of the device.
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Marques Brownlee asks 'What's Going on with Apple Vision Pro?' in M5 follow-up video
Marques Brownlee released a follow-up video on the second-generation Apple Vision Pro with the M5 chip, arguing the 2025 model is 'more or less the same as the original from two years ago' aside from a new dual-knit strap, and saying most $3,500 Vision Pro owners are barely using their headsets.
Marques Brownlee publishes full Apple Vision Pro review video
Marques Brownlee (MKBHD) published his full Apple Vision Pro review titled 'Attempting tomorrow's ideas with today's technology', delivering one of the most widely watched mainstream assessments of Apple's spatial computer at launch.
Marques Brownlee publishes full Apple Vision Pro review: 'Tomorrow's ideas with today's technology'
Marques Brownlee (MKBHD) published his full Apple Vision Pro review on YouTube the day after the device went on sale in U.S. Apple Stores, titled "Apple Vision Pro Review - Tomorrow's Ideas with Today's Technology." The review became one of the most-watched and most-cited consumer takes on Vision Pro, praising the displays, eye tracking and gesture system as feeling like the future while flagging weight, comfort, the limits of personas, and the device's solitary nature as the fundamental tradeoffs of a v1 spatial computer. Brownlee framed the product as a credible glimpse of what spatial computing could become rather than a mainstream device for 2024.