Dallas-based immersive technology studio and agency that builds Apple Vision Pro experiences for brands and enterprise clients, including HSBC's quantum-computing visualization with IBM.
AppleInsider reported that Pfizer and Groove Jones launched an Apple Vision Pro experience that uses interactive spatial storytelling, 3D laboratory content, and an antibody-drug-conjugate builder to explain Pfizer's cancer research.
Groove Jones said HSBC partnered with the studio and IBM on a native Apple Vision Pro experience that visualized quantum-enhanced machine-learning research for financial markets at the 2026 HSBC Global Investment Summit in Hong Kong, where more than 200 guests used Vision Pro headsets during the three-day event.