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Ford France

EnterpriseUpdated Oct 29

Ford France is the French arm of Ford Motor Company. At the 2026 Paris Motor Show, its stand presented an Apple Vision Pro cycling activity produced from a shoot with altitude.101 and the Decathlon Ford Racing Team, with support from Red Bull.

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DeploymentApple Vision ProAutomotive

Ford France presents a Vision Pro cycling activity at the Paris Motor Show

Oct 16Europe

Carfooly's report from the 2026 Paris Motor Show said the Ford France stand used Apple Vision Pro for a cycling activity supported by Red Bull. Ford France's earlier public post described content filmed with altitude.101 and the Decathlon Ford Racing Team as a first for the French automotive industry and invited visitors to experience it at the show.

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